Carol Lewis Gullstad and Linda Williams Rorem enjoyed successful careers in business and journalism, respectively, before stepping back to live in suburban Seattle and parent four children each. They both work part-time and volunteer for a variety of community and professional organizations.
Throughout their professional lives, they have focused on studying, understanding and reaching out to women of all ages. Williams Rorem spent 10 years as a staff journalist (Time Magazine and Puget Sound Business Journal), and has freelanced articles for magazines and newspapers nationwide including Sunset, American Airlines’ inflight magazine and the New York Times. She wrote Careers Without College: Computers (Peterson’s, 1992), which won a New York Public Library award, and served as the primary researcher for Donald R. Katz’s The Big Store: Inside the Crisis and Revolution at Sears (Viking, 1988) and Father, Son & Co.: My Life at IBM and Beyond, by Thomas J. Watson and Peter Petre (Bantam, 1990). Williams Rorem worked as PR manager for two art museums in Seattle and has served in communication roles on several nonprofit boards. She holds a BA from Indiana University (majors in English and Journalism, minor in French) and an MSJ from Columbia University. After growing up north of Chicago, Williams Rorem spent a decade in Manhattan and later moved to the Seattle area, where, in her “spare” time, she skis, runs, bikes, teaches French and studies Italian.
Carol Lewis Gullstad is an experienced consumer goods marketer. At General Mills Inc., she managed household brands such as Hamburger Helper, Betty Crocker and Yoplait Yogurt. She was the first executive-level telecommuter at General Mills and led committees related to work-life balance. She has been involved with numerous start-up businesses as an adviser, investor and board member. The ventures have spanned a wide variety of products and services ranging from CityForest Corp. to Dry Soda Inc. to TeachFirst. Gullstad has also been involved extensively in community based volunteer activities including youth coaching, mentoring foster children at Treehouse and non-profit boards. She currently owns an organic farming business, Cherry Creek Farm, with her husband. Gullstad holds a BS from UC Berkeley and an MBA from UCLA. She grew up in L.A. and has lived in Minneapolis and other cities dotting the east and west coasts. Gullstad currently resides in Mercer Island, Wash., where she is an avid tennis player and enjoys hiking, snowshoeing and spending time with her family.